Hydrogen made in a steam reformer, black hydrogen, is responsible for 3% of global greenhouse emissions yet it is embedded in many industrial applications. More broadly, industry accounts for some 10% of emission. Switching industry to green hydrogen would make a huge difference. Yet, green hydrogen remains rare. The costs in both the operating expenses and capital expenditure means implementation is extraordinarily difficult, especially in a high interest rate environment. What are the challenges, what does the future hold and how could the costs be lowered? Our guest is Chad Mason, CEO and founder of Advanced Ionics, a company focused on the clean future of industrial hydrogen.